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New department store+personality brand


More ecommerce platform, already has a part of loyal consumer groups of online clothing brands, but also focus on innovative, word-of-mouth high-quality commercial channels.


E-commerce brand "Inman" has opened its own physical stores in many shopping malls, and recently put forward the plan of "thousands of stores" in 2020. The online shop, "the pocket of the demon spirit", which focuses on women's clothing, opened its first offline store in Nanjing's Confucius Temple business circle, with more than 5000 passengers a day three days later. In the past April, 28 famous online clothing brands, Taobao tone, have also opened in Hangzhou Kerry Center. The advantage of offline stores is to make consumers feel more intuitively whether the fabric is comfortable or not, and whether the layout fits. And many consumers also said: "most offline brand stores will participate in shopping malls." Periodic discount activities, coupled with cumulative points, shopping coupons, etc. The price is not much higher than online, but also can be directly tried on the purchase to take away. "


The online brand, which is completely different from the offline brand, adds different tones to the shopping center. More diversified clothing brands, very different from the conventional design, cool and dazzling store decoration, is an important factor for shopping malls and clothing brands to attract young consumers, and the trend of consumption sinking to stores in the new retail era has emerged.



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