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Fashion brands continue to support coronavirus relief efforts


It seems the fashion industry isn’t done giving back during the Covid-19 coronavirus crisis. While fashion designers, brands and retailers have shut shops and online offerings that hasn’t stopped them getting involved with their communities by offering charitable donations, discounts to frontline medical staff, and making protective equipment, masks and sanitiser.


Salvatore Ferragamo manufactures and donate medical equipment to help fight Covid-19

Italian luxury brand Salvatore Ferragamo is supporting coronavirus efforts in the Tuscany region of the country by manufacturing and donating 100,000 TNT anti-bacterial masks, 50,000 units of hand sanitiser and 3,000 FPP1 masks to local healthcare units.


Net-a-Porter donates London delivery fleet


Luxury e-tailer Net-A-Porter has donated its London premier delivery fleet to help seven Age UK charities in London with delivering food and medicine to the elderly across the city.


“During this critical time, these charities are working tirelessly to ensure that elderly and vulnerable groups have access to essential care packages, food and medical supplies, while they are required to stay at home,” explained Net-a-Porter in a statement. “The volunteered vehicles donation is immediately operational in response to the unprecedented level of need which is challenging charity resources.”


The volunteered vehicles will allow the charities to fulfil their mission of delivering critical supplies across the following London boroughs: Kensington and Chelsea, Hammersmith and Fulham, East London, Enfield, Camden, West London and Lambeth.


This initiative follows Yoox Net-a-Porter’s recent care package of 100 laptops for Italian school children, in response to the Italian Ministry of Education’s call for hardware, as well as the group’s creation of special digital education content packages for the Ministry’s website to support home-schooling in the country during this time.


Brooks Brothers to manufacture up to 150,000 surgical masks per day


Brooks Brothers, America’s oldest retailer, has responded to calls for enhanced supplies for medical professionals in America by converting its New York, North Carolina and Massachusetts factories from manufacturing ties, shirts and suits to now making masks and gowns.


The American brand has stated it plans to use these facilities to produce up to 150,000 masks per day on an ongoing basis, to help increase access to protective gear for health care workers and others battling the spread of Covid-19.


“We consider this a duty, and part of our DNA at Brooks Brothers,” said Claudio Del Vecchio, chief executive officer at Brooks Brothers in a statement. “These are challenging times that are impacting us all. We are deeply grateful to the medical personnel at the frontlines who are fighting the pandemic, and we are honoured to do our part and join our peers in retail to provide protective masks that our health care system critically needs. I also want to thank our dedicated manufacturing employees who are returning to work as we reopen our factories to make this possible.”


Victoria Beckham supports Covid-19 relief effort


Victoria Beckham emailed her customers to explain that the designer label and her cruelty-free beauty brand, Victoria Beckham Beauty, would be donating 20 percent of all sales from March 25 to Feeding America in the US and The Trussell Trust in the UK, both of which have a network of food banks.


“We are committed to caring and supporting those on the front lines of the Covid-19 relief efforts – words can’t describe how thankful we all are for the bravery and hard work of everyone who is making significant sacrifices to keep us safe. We are in this together,” explained the fashion designer. “At Victoria Beckham and Victoria Beckham Beauty, we firmly believe that during these uncertain times, feeding yourself and your family should not be one of those uncertainties. We are committed to helping the most vulnerable people in our communities: the nurses and healthcare workers who are sacrificing their own health to treat and care for others; the teachers who are continuing to support their classrooms; mothers and children, many of whom are now at home, balancing full-time jobs and homeschooling; and the elderly, who are at greatest health risk and unable to go out to shop for themselves. Above all, we stand behind the women who are supporting other women through this challenging time.”


Linda Farrow donating 10 percent of their global online sales


Luxury sunglasses and eyewear brand Linda Farrow is donating 10 percent of all sales from its seasonal edit for March and April to the NHS “to support them during this difficult period”.


Simon Jablon, creative director and son of Linda Farrow said in a statement: “We remain eternally grateful to the NHS for all they are doing to keep the people of Britain safe during this time of grave adversity.


“Although we are an independent business we still want to do whatever we can to support the staff of the NHS who throughout this period will have to remain on the front line, fighting to save lives.”


The edit features 24 frames from the latest spring/summer 2020 Linda Farrow 50th anniversary collection, including the Olivia, the Keaton, the Dunaway, the Amber and the Fawcett sunglasses and optical frames.


Jeweller Loquet London to donate 50 percent of all sales


Luxury jewellery brand Loquet London has released a new ‘Home Is Where The Heart Is’ charm to support the NHS. The house-shaped charm, priced 260 pounds, is cast in 18kt gold and peppered with a pink tourmaline and diamonds, and the jewellery brand will donate 50 percent of all sales of the new charm to the Covid-19 urgent appeal in support of providing food and equipment that enhances the well being of all NHS staff and volunteers.


La Perla donates 10,000 masks to the Municipality of Bologna


Luxury Italian lingerie brand La Perla has donated 10,000 masks from Hong Kong to the Municipality of Bologna to support the Covid-19 relief efforts. The donation will see the masks distributed to employees of the Municipality of Bologna, the Asp Città di Bologna, and for home care workers and for elderly residential homes.


"La Perla is committed, in coordination with the local authorities, to guarantee its support to the city of Bologna and Emilia-Romagna Region for as long as it is necessary to face this crisis,” said La Perla chief executive Pascal Perrier.


Mayor Virginio Merola and the Councillor for Labour Marco Lombardo added: "We are truly grateful to the management of this company, so deeply rooted in the city, for this act of generosity that will fall entirely on the territory. Each additional mask allows those at work to do it safely.”


For more information, please pay attention to Fashion Trade Show.


Source: fashionunited

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