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Environmental protection and low carbon may be the trend of the future fashion industry


Fashion Trade Show received news that more and more fashion brands pay attention to environmental protection, and put a global brilliance on beauty.


Asos reaches goal of reducing carbon emissions by 30 percent in 2020

In 2015 Asos - the global online retailer for the Gen-Z and millennial demographic - announced its commitment to reduce its carbon emissions by 30 percent with its Carbon 2020 strategy. Now, as the strategy comes to a close, the brand has announced that it has successfully achieved its goal revealing the results in annual carbon report.


Highlights in the report, which is available on the Asos plc site, show that the company had three years of consecutive reductions in carbon emissions per order, and an 18 percent reduction in customer delivery emissions in the 2018/2019 financial year - which can be attributed to the opening of a new fulfillment center in Atlanta, GA.


As part of its Carbon 2020 strategy, Asos prioritized increasing energy efficiency, reducing delivery and packaging emissions, and increasing its use of renewable energy.


“They were broad aims that helped us to define and focus our work on short-term goals,” Asos’ chief executive officer Nick Beighton said of the Carbon 2020 strategy. “Five years on from the launch of Carbon 2020, we’re incredibly proud to have achieved everything we set out to—with a landmark reduction in carbon intensity per customer order of a staggering 30 percent since 2015, and consecutive reductions delivered every year since the strategy landed.”


Ted Baker and Moss Bros launch the eco suit

Ted Baker has launched a sustainable men’s suit exclusively for Moss Bros that has been tailored from fine wool and recycled plastic bottles.

The Alter Eco Suit presents a sustainable twist on tailoring constructed from a fine wool blended with fibres from recycled plastics, blending naturally renewable wool with stretch and fibres made from salvaged PET bottles.

To add Ted Baker’s character to the suit, the Alter Eco Suit has been trimmed with an exclusively designed wave-print lining and matching removable lapel pin and pull-out pocket square.

The three-piece suit is exclusively available at selected Moss Bros. stores and comes in three colours, charcoal, navy and black, with prices starting from 110 pounds for the waistcoat, to 209 pounds for the jacket.


Marimekko and Spinnova unveil sustainable fabrics

The denim-like jacket and bag sporting the monochromatic Unikko print as well as the striped jersey shirt, all in strong primary colors of blue and red, comprised the design elements of these protoypes. Playing with these classics, Marimekko’s ready-to-wear designer Riikka Buri gave the demo products a modern twist with oversized proportions and fresh color combinations. Both the woven and the jersey fabric used in these products were made of the Spinnova fiber (combined with cotton and/or lyocell). The outfits were designed, printed and manufactured by Marimekko at the Marimekko House in Helsinki, Finland.


The cooperation of Marimekko and Spinnova on the development and market entry of new, wood-based textiles began in 2017. In just two years, the collaboration has brought great progress in creating the end products made with Spinnova’s technology that fulfil the fashion and textile industry’s quality and sustainability requirements.


“Having a brave, expert partner like Marimekko’s view on the fiber and the applications it suits early on has been very valuable to us," said Spinnova CEO and co-founder Janne Poranen in a statement. "Introducing the first prototypes with a globally renowned, iconic brand like this is a very proud moment for the Spinnova team."


As part of its ambitious sustainability agenda, one of the key objectives of Marimekko is to continuously increase the share of sustainable cotton and other more sustainable materials in its products and packaging. The Spinnova fiber represents a very promising new sustainable material innovation.


With Spinnova’s technology, wood pulp can be spun into textile fiber without regenerating, dissolving or harmful chemicals. The method is considerably less of a strain on the environment than e.g. viscose or cotton production. The manufacture of the Spinnova fiber consumes some 99 percent less water than cotton production. A fabric made with Spinnova fiber is fully circular post-consumer and biodegrades quickly, which further reduces the environmental footprint of the fiber’s entire life cycle.


Source: fashionunited

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