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Pandora commits to carbon neutrality by 2025


As far as International Fashion Fair knows, Carbon neutrality is already a global trend.


Jewellery brand Pandora has announced that it is setting up a new digital group to drive digital innovation and deliver seamless customer experiences online and offline, as it continues to push forward with its relaunch.


The new dedicated digital group will be based in the jewellery brand’s Copenhagen headquarters and has been tasked with boosting the company’s digital presence, omnichannel expertise and use of data and will bring together software engineers, designers and analysts.


In a statement, Pandora explained that the group has been tasked with the “rapid evolution of Pandora’s digital customer experience”, as well as drive sales through its digital channels, while also strengthening the brand’s abilities to capture, analyse and apply customer data to enable better personalisation of the customer experience.


Pandora’s chief digital and omnichannel officer, David Walmsley, said: “How we derive the benefits from technology and data to create a great customer experience is key for us as a global brand. Today marks the next stage in Pandora’s digital transformation, as we make this significant investment in our technological capabilities.”


Peter Holmberg, chief information officer, added: “Data-driven customer growth is a strategic bet for Pandora and our ambition is to become best in class at personalisation within 2-3 years. This group will be instrumental in delivering on our aspirations within advanced data analytics.”


The new group is expected to become operational in April 2020 and will include an expanded in-house development teams, an in-house user experience design studio, new supporting planning functions and significantly strengthened data analytics teams.


Pandora expects to hire around 80 new employees in 2020 and expand further in 2021, with key roles including product managers, digital engineers, operations managers, strategy managers and data analysts.


Danish jewellery brand Pandora has pledged to go carbon neutral within the next five years

The Copenhagen-based brand has joined the Science Based Targets initiative - a corporate collaboration for action on climate change - and before the end of next year will publish a plan to reduce emissions across its value chain in line with the Paris Agreement.


The target will see Pandora become carbon neutral in its own operations by 2025 - this includes emissions from its crafting facilities, owned and operated stores, distribution sites, and offices.


“Addressing climate change is one of the greatest challenges facing the world today, and as a large global company we have an obligation to contribute to the necessary solutions,” said CEO Alexander Lacik in a statement. “Responsible business practices such as recycling of materials and waste have always been part of Pandora’s way of operating, and we now commit to ambitious targets to reduce our carbon emissions and help drive sustainability in the jewellery industry.”


Pandora announces science-based sustainability targets

Additionally, the company said it aims to source 100 percent renewable electricity at its two crafting facilities in Thailand by 2020. The facilities currently account for 52 percent of the company’s emissions. In the short term, the company said it will source renewable electricity from verified solar energy providers in Thailand, while in the longer-term, it plans to increase its own production of solar power - it currently provides 3 percent of the facilities’ electricity - and engage directly in developing renewable energy projects. The company will also introduce a policy for purchasing green power for its stores.


For the remaining unavoidable emissions, which the companies estimates will be less than 5 percent of total emissions, Pandora will buy carbon offsets.


The brand also said it aims to reduce the emissions of its suppliers, with more than 90 percent of its greenhouse gas emissions currently coming from the value chain outside the company’s own operations, such as from the procurement of raw materials.


“To reduce emissions in our supply chain, we have committed to set a science-based target. In 2020, we will conduct new research to further our understanding of the carbon footprint across our different suppliers, and we will work with them to find the right scalable opportunities to reduce the carbon footprint,” said Mads Twomey-Madsen, vice president for sustainability.


Pandora joins a growing number of leading names in the fashion industry to announce carbon pledges, including French luxury conglomerate Kering, German e-tail giant Zalando, and, just this week, British supermarket chain Sainsbury’s.



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