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Reebok and Maison Margiela debut footwear collaboration

2020/02/11



Reebok International Limited is an American (formerly British) footwear and apparel company, and a subsidiary of German sporting goods giant Adidas since 2005. Reebok produces and distributes fitnessrunning and CrossFit sportswear including clothing and footwear. It is the official footwear and apparel sponsor for Ultimate Fighting Championship (UFC), CrossFit, and Spartan Race.


French luxury fashion house Maison Margiela debut its footwear collaboration with sportswear giant Reebok during Paris Couture Week.


The iconic "bloody" red soles are to Christian Louboutin what the split-toe Tabi is to Maison Margiela. The latter of which has morphed into a bevy of silhouettes since it first debuted in 1988, but the controversial style lives on. Today, Maison Margiela debuted an updated version of the Tabi silhouette, this time for sneakerheads.



Maison Margiela teamed up with Reebok to honor the brands' most legendary styles by fusing the Tabi with Reebok's 1994 Instapump Fury sneaker, ushering in the Artisanal Co-Ed collection. A split-toe, cut-out sneaker may sound a bit much, but in a world where chunky, dad sneakers are all the rage (and have been since Balenciaga's 2017 Triple S shoes), the Artisanal Co-Ed fits right in.


"The shoe builds on Maison Margiela’s analyses of the conversation between humanity and technology in the digital age," the brand explained in a statement. "Employing the technical inventions of Reebok, it is a statement shoe for the age of the cyber-industrial revolution."



The new statement trainers have been designed for a “new era” explains both brands, with the design being a unique blend, bringing together key elements of each style’s signatures to create a wholly new concept that simultaneously pays homage to each brand’s heritage.


Employing the technical inventions of Reebok, it is a “statement shoe for the age of the cyber-industrial revolution”, explains Maison Margiela, which has been designed to showcase progressive craftsmanship and familiar shoe codes seen in both brands.


The collaboration features both heeled and flat high-top silhouettes, with the flat sole designed to echo the Margiela Retro Fit, while the heeled version is an interpretation of the Instapump Fury sole.


The latest luxury sneaker has been revealed between Maison Margiela and Reebok

Maison Margiela’s signature Tabi split-toed calfskin upper creates the foundation for the new shoe, which has been morphed with Reebok’s pump mechanism, an inflation technology developed in 1989, the year after the Tabi, for athletes to manually condense the fit of sneakers. In the new design, the small pump fills the patch wrapped around the upper, while an adjacent button deflates it.



Like the original Reebok sneaker, the outer-sole and midsole are constructed from rubber and expansive foam across six colourways, including solid black and solid white, as well as yellow, black and red, and white, blue and red, which celebrate Reebok’s OG colours.


For optimised flexibility and stability, a sheet of Hexalite has been integrated in the sole, and for the heeled shoe, a Graphlite carbon shank connects the plateau and the heel of the sole.


The shoes also feature logos from both brands, with Reebok’s Vector embroidered on the heel and Maison Margiela in a white stitch on the upper back.


Maison Margiela’s tabi shoe was first shown in 1988, and has appeared on the brand’s runways as a pump, boot, ballet flat, mule, and as a sole taped to model’s feet with clear packing tape. Today a new kind of tabi debuted on Margiela’s Artisanal runway: a sneaker. Made in collaboration with Reebok, the yellow unisex sneaker combines the classic tabi split toe with Reebok’s Instapump Fury sneaker from 1994.


What’s so important about a Margiela x Reebok sneaker? Consider this: The clunky style marks John Galliano’s first collaboration since joining Maison Margiela in 2014—and the first time the high priest of couture has collaborated with a mainstream brand ever. The sneaker was also shown as part of the brand’s couture collection, vaulting the shoe to a status reserved for Galliano’s bias-cut dresses (of which there were several stunning iterations on the catwalk today), Pat McGrath’s artful makeup, and Leon Dame’s slinky runway walk. So, yes, this is more than just your average running shoe.


The shoe will arrive in Maison Margiela stores later this year in a variety of colors and in a flat and heeled style. The biggest issue, International Fashion Fair ’d bet, will be getting your hands on them—and then finding the appropriate socks.


Source: FASHIONUNITED

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